London designers guide – Designers Guild Store & Project

 

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It gives me a great pleasure to introduce you to one of my favorite designers – Tricia Guild, the founder of Designers Guild . Since I arrived to London I wanted to visit one of her showrooms and stores, and yesterday was that day. I had to dedicate a full article to her and put together a styling project.. and I’m so happy with my pics. Let me tell you something: with Guild designs, you can never go wrong. The collections are full of life, joyful and the patterns will create an exotic atmosphere… as if you were in the most luxuriant bungalow in Laos or India.

First image it’s a moodboard created with: fabrics, catalogs, wallpaper and different objects collected yesterday from the store; followed below by 2 images of the windows. BTW, I was almost hit by a car as I had to stay in the middle of the street to take the shoot …hihi .. if you wonder why I had to do that?! it’s because I have a fix lens.

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Next, is my styling project created before I went to see the place. The center peace is Tricia Guild’s new book which I simply adore. You just can’t stop browsing it.

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And here we are showing you how the store looks like. I was so glad that they allowed me to take pictures. There are a lot of things going on, so it was very hard to take simple shoots and create a light atmosphere, but in the end I manage to get few quite good ones…I may say.

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I hope you enjoyed my gallery and work … and probably even convincing you to go to the Designers Guild store or order online.

Take care till next time and be creative!

Ella

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