Styling by Lucy Gough – assisting project

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I had the amazing opportunity to assist Lucy Gough to one of her photo shoots and I was so looking forward to receiving the images so I can share this with you, guys!  Nevertheless, I had the honour to observe and learn from  Xavier Young the photographer with whom Lucy has collaborated many times. What I love about this industry is that no matter how known you are or your just in the beginning, if you’re the stylist or the painter… you will be treated equally and with respect. It’s all about team work and each opinion matters. Because everybody knows that each has an important role in making an image look amazing. Therefore, Lucy, Xavier and the entire team managed to  come up with this stunning images which I’m so happy to post. There were 2 fun days in which I learned and meet wonderful people, and that makes everything worth it.

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Harlequin inspiration moodboard -hacienda

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There’s no better way of starting the day but enjoying a good coffee and pulling out all the fabrics and catalogues, thinking: hmmm what inspires me and what kind of mood board I will create today?! And this is what I came up with – an invigorating, homely and organic style. It’s so me and it reflects how I feel now on a sunny day in London, dreaming of leaving in a hacienda with a swimming pool and a greenhouse which I can convert into a studio. Probably the desire and need for a seaside holiday is reflected in everything I do and think of. Soon!!

The images were taken from Anthropology and Harlequin catalogue, the fabric from Zimmer+Rohde  and the wallpaper from Nobilis Paris.

 

Graham&Green inspiration – moodboard 2

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I created this moodboard inspired from  Graham & Green images. Soft palette, amazing textures and sophisticated accents…just perfect. The eye-catcher in this space is the desk lamp which is just stunning and the balanced combination of the old wood, stone, fur and antique metal textures . The secret to use so any textures in one room is to keep them in the same tone..otherwise you risk to create a restless atmosphere.

Hope you like it and get some inspiration out of it.

Ela

Graham and Green inspiration for spring 2016 moodboard

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From Zara to Living Etc. magazine and the majority of wallpaper&fabrics brands have introduced yellow in their collections…and I’m so happy!!! This colours it’s so summery, full of optimism and bold. It reminds me of my old flat in Romania which had one of the living room wall painted mustard. It’s such a versatile colour – you can  make your room look joyful and colourful or using it on small surfaces and in pale tones, it can bring a fresh and calm atmosphere to the room. I created this moodboard for those of you who are looking for an cosy and chic atmosphere for their house. The image is taken from Graham & Green catalogue which I really like. I can see this house near the sea or a lake…although, to be honest I won’t mind having this desk in London so it will make me forget about the weather outside. Thanks for reading!

Ela

Global Interior-Wallpaper* issue – assisting stylist experience

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Here I am writing and showing you my last project with Wallpaper*. And when I thought that other projects were pretty intense..this was by far harder than what I’ve experienced before. I really have to mention that, I couldn’t have made it without the help of the photographer assistants and the other interns from the office ..and of course Olly, which I stressed her with thousands of txts and phone calls – thank you all. Although we had one of the biggest studios in London, it seams that we still struggled with space. The entire projects was challenging even from the very beginning. We had only few weeks to get all the products in UK  from: Singapore, Mexico,USA etc. We usually have 1 month but because of the Christmas Holidays we had only few time left. Amy Heffernan ( the stylist ) had to change the strategy during the photo-shooting, because some of the products were still on their way. What was very interesting was that we worked in parallel on 2 or 3 sets. Whiles  the photographer and stylist were busy with one set, we were already busy setting the next two. Juggling through the boxes and giving things to do to 4-5 people, it was fun and .. I have to use again, challenging ( I can’t find a better word really).

All in all… the result it’s stunning! I love the products and colour scheme that Amy chose and the Richard Foster’s lighting and composition skills (www.richardfoster.com).

I have to say that, the 4 months experience to Wallpaper* was worth it and looking back I realise how many things I learn and what a fantastic team was the Interiors. I couldn’t see myself doing something else and I hope I’ll have the chance to collaborate again with them in the close future.

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Industrial&Modern kitchen solution

Kitchen moodboard

All the houses I leaved in, and there are few now, they all had a bright kitchen with the working area near the window. Therefore, every time I have to design a new space I think, first of all, if there’s enough light and airy surfaces. I love open shelves which are practical and fun – you can add so much flair to the space by mismatching pottery and kitchen accessories; I love to see herbs in pots; I love the texture of the wood – I couldn’t never see myself working in a kitchen where there’s no wood whatsoever ( although I like it to be in small amounts) …and I definitely love tiles.

This moodboard was made for a potential kitchen of a client – unfortunately the new property came with a kitchen already, so we couldn’t go with this projects, although he was so thrilled of the project. From the beginning he wanted something industrial but cosy with black cabinets and white tiles. Because the kitchen was near to a water canal, I wanted to add accents of natural textures and linen fabrics so it will feel a bit summery – taking in consideration the grim London weather.

I had to leave the space as simple as possible so it will stick to the budget, but if I have to play a bit more with my imagination I could add  just a bit of colour to the scheme and some graphic accents: some Moroccan tiles or illustrations on the wall , some playful Mexican or Asian plates and mugs… and i will have to stop now otherwise I’ll risk having a creating atmosphere.

Hope you like the project and find it inspiring for your own kitchen.

Have a sunny day.

Ela

Styling moodboards – textures and surfaces

I was trying to find some images in my folders, when I came across this moodboards I put together in my first month at Wallpaper* . I remember how excited I was when I opened the cupboards where the Interiors Department kept all the samples. I was like a child on X-mas day. But let me tell you something: when you have so many to choose from it can be so overwhelming, that you hardly can concentrate on remembering what you had in mind to do in the first place. I started by mixing lots of textures, fabrics and basically everything that I liked the most – the result was obviously the first image… and then I tried to narrow the selection and keep only those that could be a perfect fit for a interior project of a cafe or store. I had to come to the office very early in the morning and work on one of the conference desks which was close to a big window so I can have enough light. With the timing and conditions, I’m very pleased of the result.

Hope you like them.

Ela

Wallpaper* Magazine DESIGN AWARDS 2016 February issue – interior styling assistance

 

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Wallpaper* February Issue its a special one, because we made a selection of the latest designs and we reward them. It was one of the most intense projects because I had to deal with dozens of products and assist two of the stylists one after the other (Amy Heffernan and Matthew Morris), making sure ( with the help of Olly and Cecilia) that everything was ready to be shoot. It was an amazing experience to be in the studios for couple of weeks and work with different teams of set builders and photographers. Each photoshoot was different and the ones we thought they will be quickly done, they actually were so hard. As conclusion: never  underestimate a projects and be ready for unexpected events.

As you can see, the images look fantastic and very different of each other. Amy’s modern and bold style is very inked in her sets and Matt’s elegant and classy look is so constant and admirable. I love their work and I’m so looking forward to see what else they have prepared for us.

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Images: Wallpaper* 

Interiors: Matthew Morris and Amy Heffernan from Wallpaper* magazine 

For information about the photographers please check the content of the images or contact Olly Mason – Team-coordinator at Wallpaper*

 

 

 

Under £1000 budget bedroom- shop online in London

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For those of you who are planning to redecorate or you are starting from scratch a bedroom which needs to look good on a modest budget, I came up with some suggestions of products you might be like. They can be order online (if you are too busy) or found in stores (if you like shopping and you have time to lose yourself in affordable stores) . This particular project was made for a client with whom I work at the moment to decorate his new flat in London. The room had to be suitable for a young professional either man or woman- it has to be rent it… also the room it’s pretty small so we wanted to create space, but in the same time has to be very stylish on a budget as low as possible. There are plenty of products much cheaper, but we wanted to spend extra money on quality accessories.

Stores: Ikea, WestElm , John Lewis , NOTHS , Made and Society6 ( which can be order only online).

The total cost its £ 890 but we should add the: paint, curtain pole, an extra rug for both sides of the bed and some vases or a mirror.

Hope you find it inspiring and if you need any help in decorating I’m happy to help you.

Have a wonderful day.

Ela

Lifestyle styling for Wallpaper* magazine

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Today, I decided to share with you some of my little styling projects I’ve done for Wallpaper* magazine. I’m quite content with the results taking in the consideration that we had: limited time, just a small studio with the basic equipment and some background paper. Charlotte Crowston was the photographer assistant and we both pulled out from nowhere materials to work with. I still have a lot to learn and I know that I can do better, but I do recon that I should be proud and  share with you my first results and , maybe if you follow me, you can be the witness of my evolution. Ohh, there’s so much desire to work and become better!

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image source : Wallpaper* website